Schaller Consulting

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About Schaller Consulting

Schaller Consulting offers expertise in urban transportation policy toward the goals of enhancing urban mobility, environmental sustainability and road safety. Established in 1998, Schaller Consulting specializes in taxi and vehicle-for-hire regulatory policy; strategies to develop and enhance sustainable, multi-modal urban transportation networks; application of road and parking pricing; use of performance metrics in program planning and evaluation; and integration of public engagement and market research with program and project planning.

Bruce Schaller, Principal of Schaller Consulting, is a widely recognized expert in these fields, with over three decades of experience working for government, for-profit and non-profit entities. He has consulted to local and regional transportation agencies throughout North America, held senior positions in the largest municipal transportation and taxi agencies in the United States and managerial responsibilities in the U.S.'s largest transit agency. Most recently, he served as a senior official in the New York City Department of Transportation, where he led two divisions in the agency's development and implementation of innovative, world-class programs on street design, traffic management, pricing and parking policy, bus rapid transit and performance measurement.

Schaller Consulting has been retained by local governments, transit and airport authorities across North America. Clients include public sector agencies in New York, Chicago, San Francisco, San Diego, San Jose, Austin, Laredo, Rochester (NY) and Ottawa, Canada and in the Los Angeles, Boston, Dallas and Washington DC areas. Non-profit and private sector clients include the Regional Plan Association, the Design Trust for Public Space, transit advocacy groups, international unions and major banks.

Bruce Schaller has been cited by the New York Times as "an expert on transportation." NY1 News called him "one of New York's foremost transportation experts." The Washington Post cited him as a "nationally recognized expert in the cab business." The Financial Times of London referred to his Taxi Fact Book as the "indispensable" guide to the NYC taxicab industry.

If you are interested in discussing your needs and potential projects, please contact Bruce Schaller at bruceschaller2 "at"

New: Unsustainable? The Growth of App-Based Ride Services and Traffic, Travel and the Future of New York City

Over the last four years, Uber, Lyft and other app-based ride services have put 50,000 vehicles on the streets of New York City. Customers embraced these new services as offering a prompt, reliable and affordable option for traveling around town. Their growth also raises questions about their impact on traffic congestion and on public transit and taxi services that are essential components of urban transportation networks. A dearth of factual information has made it difficult, however, to assess their role in the city's transportation network or decide whether a public policy is needed.

This report presents a detailed analysis of the growth of app-based ride services in New York City, their impacts on traffic, travel patterns and vehicle mileage, and implications for achieving critical City goals for mobility, economic growth and environmental sustainability in New York and other major cities.

Findings are based on trip and mileage data that are uniquely available in New York City, providing the most detailed and comprehensive assessment of these new services in any U.S. city.

Recent reports on emerging mobility services

Unfinished Business: A Blueprint for Uber, Lyft and Taxi Regulation

With big-state legislatures stymied over how to regulation Uber and Lyft, this report summarizes the debate on each of five key issues, assesses the arguments put forth by the various stakeholders, and makes recommendations designed to achieve core public policy goals of service, safety, competition and equity, while fairly balancing competing interests of companies, drivers, customers and cities themselves.

The report can help guide elected officials and the public to ensure that legislation works to improve access for all customers, leads to fair treatment of drivers and creates a competitive landscape for Uber, Lyft, taxis, new app-based services hitting the roads, and potential new entrants like Google. Decisions being made now also lay the groundwork for the much-anticipated adoption of self-driving vehicles. (Released Sept. 2016)

Private Mobility, Public Interest: How public agencies can work with emerging mobility service providers (pdf file)

This report outlines how government agencies can more effectively incorporate popular on-demand services like Uber and bikesharing to improve service for transit customers while also addressing some of the transit industries' biggest challenges. The report highlights strategies agencies can use right now to work with emerging mobility providers like ZipCar, Car2Go, bikeshare providers, and on-demand transit providers like Bridj or Via.

This report was prepared for the Transit Center, a foundation dedicated to improving urban mobility. Bruce Schaller is a co-author of the report.

Between Public and Private: Examining the Rise of Technology-Enabled Transportation Services

A report from the Transportation Research Board (TRB), the largest unit of the National Academies of Sciences, Engineering and Medicine, discusses in detail regulatory and policy issues raised by the rapid growth of Transportation Network Companies (TNCs) such as Uber and Lyft and other innovative shared mobility services including carsharing, bikesharing and microtransit.

The report offers guidance to local and state elected officials and regulators on these rapidly evolving and complex issues.

Bruce Schaller was a member of the TRB committee and co-wrote the report.

Key published papers

Reports from the previous incarnation of Schaller Consulting (1998-2007) are available for:

The most popular reports are listed here.

NYCDOT reports

Reports of general interest to the transportation community published under my direction at NYCDOT: