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Transit Web Sites |
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The Internet offers transit agencies a relatively inexpensive and widely accessible channel to distribute information to current and potential customers, employees and vendors and to other stakeholders. Transit sites can help agencies spur ridership by making bus and rail services easier to use. Transit sites can reach the majority of transit riders, and can appeal to a varied audience including tech-savvy travelers who might not otherwise consider using buses or trains. Web sites can also polish transit agencies' image in the community and demonstrate that transit is up-to-date. Site design and content is critical to the success of transit agency sites. Recent research shows how transit web sites can be most effective and successful.
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